Privacy Policy

Last Updated: 10/23/26

The Law Office of Michelangelo Mortellaro, P.A. dba Mortellaro Law (“Firm”) is committed to protecting your personal information and being transparent about how we collect, use, store, and share it. This Privacy Policy describes our practices under applicable U.S. and E.U. regulations and the CTIA Guidelines (5.2.1).

By accessing or using www.mortellarolaw.com, you acknowledge the data practices described in this policy. If you do not agree with these practices, please refrain from using our website.

Information We Collect

We collect personally identifiable information (PII) when you interact with our website, contact us, or use our services. This includes:

• Contact Information: Name, phone number, email address, mailing address.
• Payment Information: Credit card details, billing address, and transaction history.
• Technical Information: IP address, approximate location derived from your IP address, browser type, operating system, device information, and referral URLs.
• Interaction Data: Pages visited, forms submitted, inquiries made, and communication history.
• Live Chat Data: The contents of chat conversations, along with any name and contact details you provide in the chat.
• Call Data: Call recordings and transcripts, the phone number you call from, caller ID name, and the date, time, and length of the call.
• Cookie and Tracking Data: Information collected through cookies, pixels, and similar technologies, as described in the Cookies and Tracking section below.

We collect this information when you fill out forms, chat with us, call us, email us, subscribe to newsletters, make payments, or browse our website.

How We Use Your Information

1. To Provide Services: To respond to your inquiry, deliver legal services, communicate with you, and process payments.
2. To Improve Our Website and Services: To analyze website use, review calls and chats for quality assurance and training, and improve how we serve you.
3. Advertising: To measure the effectiveness of our ads and to show you relevant ads on other websites and platforms (see Selling and Sharing of Personal Information below).
4. Marketing Communications: With your consent, to send you newsletters, updates, or event information by email or phone. You may opt out at any time.
5. Legal and Compliance Purposes: To comply with legal obligations, audit requirements, and for dispute resolution.

Sensitive Information

When you contact us about elder law, Medicaid, estate planning, or similar matters, you may choose to share information about your health, finances, or family. We use that information only to respond to your inquiry and provide our services. We do not use the contents of your chats, calls, or form submissions for advertising. Please do not share confidential details until you have spoken with an attorney.

Live Chat

Our website offers a live chat feature operated by a third-party service provider on our behalf. When you use live chat, the contents of your conversation, along with your name, contact details, and technical information (such as IP address and pages viewed), are recorded, stored, and shared with that provider and with Mortellaro Law. Before a chat begins, you will be asked to consent to this recording. If you do not consent, please contact us by phone or email instead. Chatting with us does not create an attorney-client relationship, and nothing in a chat is legal advice.

Phone Calls and Call Recording

We use a call tracking service to understand how callers find us. Phone numbers displayed on our website and in our advertising may route through a third-party call tracking provider. Calls to these numbers may be recorded and transcribed for quality assurance and training, and to respond to your inquiry. You will hear a notice at the start of the call that it may be recorded. If you do not wish to be recorded, please tell us at the start of the call or contact us by email. Call recordings, transcripts, and caller information are stored securely with restricted access and are shared only with service providers who help us operate this service.

How We Store and Protect Your Information

We use industry-standard security measures to protect your personal information from unauthorized access, use, alteration, or disclosure, including:

• Encryption: Your data, including payment details and PII, is encrypted during transmission and storage.
• Access Controls: Access to your data, including call recordings and chat transcripts, is limited to authorized personnel who need it to perform their duties.
• Data Retention: We keep your personal information, including chat transcripts and call recordings, only as long as needed to respond to you, provide our services, and meet legal obligations. Payment data is retained as required by law for auditing purposes and securely deleted afterward.

If a data breach occurs, we will notify affected individuals promptly and take steps to reduce the risk.

How We Share Your Information

We share your information only with trusted third parties, including:

• Service Providers: Companies that help us operate our business and website, including payment processing, website hosting, IT support, live chat, call tracking and recording, and analytics providers. These providers must handle your data securely and in line with applicable laws.
• Advertising Partners: Advertising platforms such as Google and Meta, which receive information through cookies and pixels to measure and deliver our ads (see Selling and Sharing of Personal Information below).
• Legal Compliance: Law enforcement or other government authorities when required by law or to protect our legal rights.

Selling and Sharing of Personal Information

We do not sell your personal information for money. However, our website uses advertising cookies and pixels from partners such as Google and Meta. These partners may collect information such as your IP address, device identifiers, and the pages you visit, and use it to show you our ads on other websites and platforms. Some U.S. state privacy laws treat this as “selling” or “sharing” personal information for targeted advertising.

You can opt out at any time by visiting our Opt-out Preferences page, which is also linked from the cookie banner on every page. We also treat a Global Privacy Control (GPC) or Do Not Track signal from your browser as a request to opt out.

Cookies and Tracking

We use cookies, pixels, and similar technologies in the following categories:

• Necessary: Required for the website to function. These are always active.
• Statistics: Help us understand how visitors use our website (for example, Google Analytics).
• Marketing: Allow advertising partners such as Google and Meta to measure our ads and show you relevant ads on other websites and platforms.

When you first visit our website, a cookie banner explains how we use these technologies. You can opt out of statistics and marketing technologies at any time through the cookie banner or our Opt-out Preferences page. You can also block or delete cookies through your browser settings, although this may affect some website features.

Your Rights

Depending on where you live, including the European Union (under GDPR) and certain U.S. states such as California (under CCPA), you may have the right to:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate data.
• Deletion: Request deletion of your data when it is no longer needed for legal or service purposes.
• Opt Out: Opt out of the sale or sharing of your personal information for targeted advertising, and object to the use of your data for marketing.

To exercise any of these rights, contact us at assistant@mortellarolaw.com. To opt out of targeted advertising, you can also use our Opt-out Preferences page. We will respond within the time required by law.

Phone Numbers and CTIA Compliance

As per the CTIA Guidelines (5.2.1), we treat your phone number as personally identifiable information (PII). Your phone number is collected only when you provide it, such as when you request a consultation, call us, subscribe to services, or communicate with us. We use your phone number to:

• Respond to inquiries.
• Provide services or updates via calls or text messages (with your consent).
• Send notifications about your account or services.

Your phone number is stored securely and is not shared with third parties except as necessary to provide the service you requested (for example, sending messages or routing calls through service providers). You can opt out of text messages at any time by following the instructions in each message or contacting us directly.

Data Transfers (For E.U. Residents)

If you are located in the European Union, your personal data may be transferred to and processed in the United States or other countries where data protection laws may differ from those in your jurisdiction. We ensure these transfers comply with GDPR by using approved safeguards, such as Standard Contractual Clauses.

Security Breach Notification

In the event of a security breach involving your personal information, we will notify you in accordance with applicable laws and take steps to reduce any potential risks.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. If we make significant changes, we will post a notice on our website and update the date at the top of this policy. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us at:

Mortellaro Law
4102 W. Linebaugh Avenue Suite 100, Tampa, FL 33624
Email: assistant@mortellarolaw.com
Phone: (813) 367-1500